Creating Shared Values through PPP Businesses

Hulic promotes the creation of social and economic values through PPP projects from the viewpoint of not only real the estate business but also addressing social needs and problems.

Public-private Partnerships via PPP Projects

PPP (Public Private Partnership) projects intend to efficiently utilize and operate real estate owned by national or local governments (public real estate) through collaboration and cooperation between the public and private sectors. We are actively engaged in PPP projects by utilizing abundant development results and a stable business base as one of the leading companies of PPP projects. Taking into account the issues and needs of administrative agencies and communities through exchanges of information with them, we aim to contribute to the regional economy by settling the issues of the communities and realizing business to improve the value of public real estate through collaboration between the public and private sectors.

Creating Values through PPP Businesses -Case Study-

Hulic strives to create shared value with stakeholders by resolving various social issues through PPP businesses.

Case Study 1: Hulic Asakusabashi Building (completed in February 2013)

The purpose of this PPP project was to construct and operate privately proposed facilities including a bicycle-parking lot and a multi-purpose space by leasing the site of former Fukui Junior High School owned by Taito-ku in Tokyo on a 50-year fixed-term contract. Hulic constructed a large-sized complex building with total floor area of 19,800 m2 mainly consisting of offices. In order to realize the project concept of "contributing to creation of festivity and local revitalization by attracting more people to seek entertainment around Asakusabashi, the building can be used for various Purposes. For example, with a multi-purpose hall where many people can gather for events, rental conference rooms, stores, bicycle-parking lots, and a bicycle-rental service, in addition to office spaces. Its exterior appearance was designed in harmony with landscapes and the town traditions.

Multi-purpose hall to create festivity

Case Study 2: Project to effectively utilize the land for the Tokyo office of Hokkaido Government (completed in September 2013)

In this PPP project, a private business operator is supposed to lease the Hokkaido-owned land for the Tokyo office of Hokkaido Government on a fix-term contract, and construct and operate private facilities including facilities designated by Hokkaido Government (Hokkaido facilities). Hulic has planned to construct a complex building with a total floor area of 6,700m2. Under the concept of building a new bridge to Tokyo and overseas, the building will improve communication. This will be achieved through interactions between tenants of the shared office, where diverse firms including venture companies gather, and Hokkaido, or among tenants, through restaurants which utilize food produce from Hokkaido. Finally, it is aimed to be a facility helping to increase the value of Hokkaido.

Creating Shared Value in this project

Case Study 3: Shibaura Water Recycling Center rebuilding project (completed in February 2015)

This was a project to utilize the public land, and it was jointly carried out by our company, NTT Urban Development Corporation, Taisei Corporation, and Tokyo Urban Development Co., Ltd. For the project, part of the premises of Shibaura Water Recycling Center located in Konan 1-chome, Minato-ku, Tokyo was borrowed, and a business as well as commercial building was constructed on top of the underground sewage facilities built by the Bureau of Sewerage of Tokyo. The building incorporates one of Japan’s largest quake-absorbing structures, has an emergency generator which can operate for 72 hours, and is equipped with a hall and other facilities which can temporarily accommodate people who cannot get home due to a disaster. Additionally, in the large green space (the size of which is about 3.5 ha) neighboring the building, various seasonally blooming trees and flowers are arranged, which match the environment of the surrounding areas; a waterfront, and a massive open space filled with grass. We would like the building and the green space to be used as comfortable space for various recreational activities and events.
For environmental friendliness, the building actively incorporates an energy-saving system which allows the effective utilization of precious natural energy such as light, wind, and water to reduce burden on the environment and at the same time ensure a comfortable indoor environment. The building has been awarded platinum rating under the DBJ Green Building Certification System and won a SEGES (Social and Environmental Green Evaluation System) certification for urban development. In addition, under the Tokyo Green Building Program, the building has been awarded AAA, which means grade 3 and the highest grade, for the rate of reducing thermal load on the building (PAL reduction rate) and for the ERR (energy reduction rate) of the entire facility system. Furthermore, the building is going to receive the highest evaluation rank of “S” based on the CASBEE (Comprehensive Assessment System for Building Environmental Efficiency).

Green relaxing space of approx. 3.5 ha

Case Study 4: Redevelopment of the site of the former Rissei Elementary School in Kyoto City

In the public solicitation of proposals for using the former Rissei Elementary School site, solicited by the Kyoto City government in March 2017, a group comprising mainly of Hulic, Takenaka Corporation, and Furuse-gumi Corporation was selected as candidate contractors, and we signed a basic agreement with Kyoto City in May. This is a PPP project, in which a private business operator leases the former Rissei Elementary School site, owned by Kyoto City, and constructs and operates facilities proposed by the private sector, including municipality-designated facilities (space for community activities, etc.), with the aim of “reviving their dynamism and sense of community with a cultural hub at the center.”
Our group will give consideration to the beautiful scenery by the Takase River, and develop buildings that blend with the modern architecture of valuable existing school buildings as a “complex facility that serves as a cultural center where people meet, generating energy and excitement among people which will spread to the local community.” The first floor of the facility will contain space for community activities, space for cultural projects, and commercial facilities, and the upper floors will house The GATE HOTEL Rissei Kyoto (tentive name), developed by the Hulic Group.
We are moving forward with this project in consultation with the Kyoto City government, the local community, and related organizations.

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Case Study 5: (tentative name) Fufu Nara Development Project

Hulic was designated the preferred bidder in open bidding proposal calls for the project to preserve, manage, and utilize the site of the former Takabatake-cho Court, conducted by Nara Prefecture in March 2017.
It is a PPP project, in which privately proposed facilities will be constructed and operated on the site of the former Takabatake-cho Court owned by Nara Prefecture.
The project site comprises a garden and a tea house, which were created by capitalizing on the historic architectural remains of a temple that date back to the Middle Ages, and were the venue for social interactions among intellectuals in the Taisho period. In this project, we will build a sophisticated accommodation facility that blends in with the existing trees and the remains of the garden, as well as a dining establishment that serves Japanese-style food prepared using local produce, in order to create something new and appealing for Nara Park.
Buildings and landscapes will be designed by Kengo Kuma and Associates and Shunsaku Miyagi (Placemedia), designed and constructed by Asanuma Corporation, and operated by Hulic Fufu, Hulic’s subsidiary, as a luxury accommodation facility “Fufu Nara (tentative name).”
We aim to operate the project in a way that contributes to enhancing the appeal of Nara Park, combined with the garden zone to be developed by Nara Prefecture.

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Case Study 6: Ryogoku River Center Development Project

A group comprising Hulic, AXS SATOW INC., Tekken Corporation, and Sakata Construction Co., Ltd. was selected as the designated project operator in open bidding proposal calls for the “Ryogoku River Center Development Project,” conducted by the Tokyo Metropolitan Government and the Sumida Ward Government in September 2017.
It is a PPP project in which a private business operator constructs and operates privately proposed facilities, including convenient facilities for residents of Tokyo (Tokyo Metropolitan Government) and a family square (Kosodate Hiroba; Sumida Ward Government), on plots of land owned by the Tokyo Metropolitan Government and the Sumida Ward Government and leased for a fixed term.
The project site is located along the Sumida River in an area with a concentration of historical and cultural tourism resources, including Ryogoku Kokugikan (sumo stadium), Edo Tokyo Museum, and the Former Yasuda Garden.
The Hulic Group will communicate the appeal of a wide range of areas and develop complex facilities that continue to create a lively community as a base for travelling and staying, by connecting the waterfront and town areas. The complex facilities will have convenient facilities and a family square for residents of Tokyo, tourist information functions, and a cafe, etc. on the lower floors, and “THE GATE HOTEL Ryogoku by HULIC (tentative name),” operated by the Hulic Group, on the upper floors.
We aim to operate the project in a way that contributes to enhancing the appeal of the Ryogoku area.

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Case Study 7: Ogimachi Iseikai Hospital Development Project

In August 2018, we were selected as a proposed contractor and we are currently engaged in the development. Our aim is to create a business that contributes to the greater appeal of the Ogimachi area. As a complex facility that serves as a base for revitalization of the town, the hospital will consist of three facilities.
On the lower levels there will be a cultural creation facility centered on a theater where new culture and communities can be created and disseminated, along with an exchange promotion facility with a café, convenience store, children's English education center, and other facilities. On the upper levels, there will be an international medical treatment facility operated by Iseikai with around 560 beds for advanced acute medical care. The hospital will also support medical tourism.

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